It doesn’t matter if you have numerous reviews on Yelp, Facebook, or other review sites in your industry, because you cannot impress your potential customers this visibly if you don’t have Google reviews. It’s almost like if these reviews aren’t on Google, then you don’t have any reviews at all. Google reviews are perhaps the most likely way for your potential customers to find you.
In regards to local SEO, Google reviews offer the opportunity for your business to level the playing field. Businesses of all sizes that take advantage of Google reviews can rank relatively higher in local search results. For example, if Google thinks that your small shop provides a better experience to clients as compared to an average retail store, then it can end up higher in local search rankings. Same goes for the retail store.
Following are 3 major advantages of Google reviews:
1.Increased Brand Trust
Nowadays, most consumers research a business online before buying products or services. According to a survey, more than 80% consumers read online reviews to determine the quality of a local business. And this research is mostly done via Google reviews. Hence, the more positive reviews you have, the more are the chances that a potential consumer would trust your business.
2.Increased Online Exposure
If executed properly, Google reviews can become one of the most successful marketing strategies for your local business. With the help of Google reviews, your business shows up in the ‘Map Pack’, which consists of a group of businesses in that specific location. The Map Pack increases your online exposure by displaying your name, link to your local business, your contact number, as well as your average rating and the total number of Google reviews.
Feedback loop is one of the most valuable advantages of Google reviews. Every Google review you collect serves as a consumer survey response for you and your staff.
Google reviews can drive three primary areas of your business i.e. brand trust, online exposure, and feedback. If you are not taking advantage of Google reviews, you are probably missing out on benefits that your competitors may be using.